10月14日上午，第128届中国进出口商品交易会开幕新闻发布会在广州广交会展馆举行。广交会新闻发言人、中国对外贸易中心副主任徐兵向与会的境内外媒体介绍了本届广交会的特点、亮点和总体筹备情况。
徐兵说，当前新冠肺炎疫情仍在全球蔓延，我国外防输入压力仍然较大。经国务院批准，第128届广交会于10月15-24日继续在网上举办。
本届广交会以习近平新时代中国特色社会主义思想为指导，贯彻落实国务院决策部署，在商务部党组的坚强领导下，综合考虑国内外疫情防控和经济形势重大变化，发挥广交会全方位对外开放平台作用，积极帮助企业开拓国际市场，促进外贸产业链、供应链畅通运转，提振各方信心，全力以赴稳住外贸基本盘。
徐兵介绍，本届广交会升级优化“云平台”，提升线上办展水平。继续按16大类商品设置50个展区，展位总数约6万个，境内外参展企业近2.6万家，规模与第127届基本持平。所有展品于10月15-24日同期上线展示，展期10天。为了更好实现“进得去、找得到、谈得起来”的目标，本届广交会从多个方面对官网平台进行了升级完善，服务更加全面，使用更加便捷。平台将设置展商展品、供采对接、虚拟展馆、展商直播、新闻与活动、大会服务、跨境电商专区等栏目，把全天候网上展示、营销推介、供采对接、在线洽谈等功能融为一体。参展企业可通过图文、视频、3D、VR等多种形式展示企业实力和最新产品；通过直播营销，丰富企业宣传和展示手段；通过打造虚拟展馆，营造实体展现场气氛。采购商可在线上参观浏览和进行网上洽谈，通过即时沟通、预约洽谈、贸易配对等服务，寻找感兴趣的贸易伙伴和产品，实现足不出户下订单、做生意。继续设立跨境电商综试区专题，宣传各综试区工作，推介一批跨境电商品牌企业。继续设立跨境电商平台专题，与相关B2B跨境电商平台共同举办“同步广交会，环球享商机”活动，双方交换链接，鼓励平台组织各类企业参与活动，扩大受惠企业面。
截至10月13日，参展企业上传产品235.84万件，其中新产品69.15万件。10月15日第128届广交会官网平台将正式启动。
为落实党中央、国务院关于助企纾困、减费降负有关要求，帮助企业开拓国际市场，提振各方信心，第128届广交会网上举办期间不向企业收取参展费用，也不向参与同步活动的跨境电商平台收取任何费用。
徐兵说，本届广交会创新开展“云邀请”，拓宽广交会朋友圈。坚持“创新、专业、精准、精细”的招商理念，以广交会全球合作伙伴计划和采购商激励计划为抓手，综合运用多种营销工具和渠道，开展全覆盖、多层次的全球招商，力争邀请更多优质采购商注册观展。一是借助多种形式实现“云邀约”。整合国际八大知名社交媒体和五大搜索引擎平台，大力开展以大数据驱动的新媒体精准营销。通过电子邮件对曾线下到会和线上注册观展的老采购商开展精准邀请。借助我驻外使（领）馆经商机构、外国驻穗总领馆和交易团扩大宣传邀请。二是着眼重点市场开展“云推介”。聚焦美国、欧盟等重要贸易国和“一带一路”沿线国家，在重点目标市场举办35场“云推介”活动。三是创新招商模式尝试“云对接”。在法国、乌克兰、阿联酋、坦桑尼亚等国家探索云对接模式，为广交会品牌参展企业和境外专业采购商群体搭建线上沟通平台，助力企业开拓海外市场。四是扩大朋友圈举办“云签约”。积极推进全球合作伙伴计划，拓展与全球工商机构的合作网络。本届广交会期间将通过“云签约”形式与白俄罗斯工商会明斯克分会、塔吉克斯坦工商会等5家工商机构建立合作关系，进一步拓展全球营销网络。
徐兵表示，本届广交会丰富完善“云服务”，为参展采购保驾护航。在官方网站设立知识产权保护和贸易纠纷处理端口，采取“线上+线下”相结合的运作模式处理知识产权纠纷投诉，高标准筑牢知识产权保护之盾。在大会服务板块提供更多产品设计与贸易配套服务、金融服务、会展海关服务等在线服务，增设物流、检验、认证等驻会商务服务。针对参展商、采购商不同需求，提供大范围、多层次的精准培训。提供智能客服，为参会各方提供更便捷的咨询体验。切实采取防范措施，合力保障平台安全运行。
徐兵介绍，本届广交会精心筹备“云活动”，发挥引领示范作用。一是10月15日举办云开幕式。二是开展广交会出口产品设计奖（CF奖）评审，发挥设计创新引领外贸高质量发展的示范作用。今年共有932家企业的1966件产品参评，同比增长27%和35%，企业及产品数量均创出新高。三是以“国内国际双循环、内贸外贸齐驱动”为主题，线上线下相结合举办相关活动，支持企业对接国内市场，助力构建以国内大循环为主体、国内国际双循环相互促进的新发展格局。四是举办系列新品发布会，邀请来自各行业的优秀参展企业，通过直播集中展现广交会优质企业的最新产品，展示企业的创新力量。
徐兵还就广交会服务外贸稳中提质、官网平台优化完善、提升企业获得感、全球招商推广、构建新发展格局、助力打赢脱贫攻坚战等问题回答了与会记者的提问。
新华社、中央电视台、央广、国广、中新社、环球时报、国际商报、中国日报、南方日报、广东电视台、羊城晚报、广州日报、第一财经日报、上海东方卫视、香港文汇报、香港大公报、香港商报、澳门日报、澳门商报、日本经济新闻、日本广播协会等37家境内外媒体到会采访报道。
The Press Conference for the opening of the 128th session of China Import and Export Fair was held in Canton Fair Complex in the morning of Oct 14. Mr. Xu Bing, spokesperson of the Canton Fair, Deputy Director General of China Foreign Trade Centre, introduced the characteristics, highlights and preparation of this session to press from home and abroad.
Mr. Xu Bing said that as the COVID-19 pandemic is still spreading around the globe, China faces great pressure in preventing and controlling the imported cases. Approved by the State Council, the 128th Canton Fair will be held online from October 15 to 24.
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we carry out the policies and deployments made at the State Council. Under the strong leadership of the Ministry of Commerce of PRC, we take pandemic prevention and control from home and abroad and economic situation into comprehensive consideration, and bring the Canton Fair into play as a comprehensive platform for opening up, help enterprises explore the international market, facilitate the smooth foreign trade industrial chain and supply chain and strengthen the confidence of various parties. We will spare no effort in stabilizing foreign trade.
Xu introduced that the digital platform has been optimized to improve the quality of the Fair. With 16 categories of products displayed in 50 exhibition sections, about 60,000 booths and nearly 26,000 domestic and overseas exhibitors, the scale of this session is basically the same as that of the 127th Canton Fair. All the products will be displayed online from October 15 to 24. To better achieve the goal of “register, find products, conduct successful negotiation”, we have upgraded the online platform in many aspects to provide more comprehensive services for buyers and make it more convenient to use. The following columns will be set up on the platform, including Exhibitors and Products, Global Business Matchmaking, VR Exhibition Hall, Exhibitors On Live, News and Events, Services and Support, Cross-border E-commerce Zone. We will integrate functions of online exhibiting, marketing and promotion, business matchmaking and online negotiation. Exhibiting enterprises can show their strength and the latest products via pictures, videos and in 3D and VR format, and enrich the way of advertising and displaying through live streaming. The atmosphere of the physical Canton Fair will be created by building the virtual exhibition halls. Buyers can visit the booths, view products and achieve negotiation online; find trade partners and products they want, place orders and cut deals at home through instant messaging, making negotiation appointments and conducting trade matchmaking. Moreover, we will continue to set up the cross-border e-commerce pilot zones to promote brand e-commerce companies and the cross-border e-commerce platforms. On third party e-commerce platforms, we will host “Same Tune, Shared View” activity based on our cooperation with B2B platforms. By sharing links with each other, we encourage them to organize various enterprises to participate in activities and extend the benefits to more enterprises.
As of October 13, exhibitors have uploaded over 2.35 million products online, 691,500 of them are new products. The official website of the 128th Canton Fair will go online on October 15.
To implement policies of cutting taxes and fees to help enterprises address difficulties introduced by the CPC Central Committee and the State Council, the 128th Canton Fair will not levy fees on enterprises and cross-border e-commerce platforms participating in the Fair, to help enterprises expand the international market and boost public confidence.
Xu said that at the 128th Canton Fair, we’ve taken an innovative approach to invite buyers virtually and expand our “circle of friends”. All-round, multi-layered marketing activities have been launched worldwide with a principle of “innovative, specialized, targeted and delicate”. On the basis of Canton Fair Global Partnership Program and Buyer Incentive Program, multiple tools and channels are employed to invite high-quality buyers to register and attend the Fair. Firstly, extend virtual invitations through various means. We have stepped up big-data-driven, targeted marketing on new media, covering 8 famous international social media platforms and 5 search engines. Emails of targeted invitations are sent to buyers who have attended the Fair online or offline before. Plus, promotion and invitation efforts are ramped up with the help of China’s economic and commercial offices of embassies and consulates abroad, foreign consulate generals in Guangzhou, and trading delegations. Secondly, carry out Promotion on Cloud activities in major markets. 35 Promotion on Cloud activities have been held in major trading markets including the U.S and the European Union, as well as countries alongside the Belt and Road. Thirdly, conduct virtual matchmaking activities in countries such as France, Ukraine, the United Arab Emirates, and Tanzania. The new method provides an online communication platform for Canton Fair brand exhibitors and overseas professional buyer delegation, giving enterprises a leg-up in going global. Fourthly, hold virtual signing ceremonies to establish partnership with more business organizations. Canton Fair Global Partnership Program has been advanced to expand cooperation network with global business organizations. During the 128th Canton Fair, signing ceremonies with 5 business organizations, including the Minsk Branch of the Belarusian Chamber of Commerce and Industry and Chamber of Commerce and Industry of the Tajikistan Republic, will be held online, an attempt to further expand global marketing network.
Xu said that we will further improve virtual services for exhibitors and buyers. The official website has opened a portal for IPR protection and trade dispute settlement. An online-offline merged model to handle complaints will be applied to ensure IPR protection. More services will be available at the website such as product design and trade supporting facilities, financial services, and customs, logistics, inspection, certification. Based on different needs of exhibitors and buyers, we’ve also provided large-scale and multi-layered training. Intelligent customer service will also be available to create a more convenient inquiry experience for every attendee. Precaution measures have also been taken to ensure the secure operation of the website.
Xu introduced that the 128th Canton Fair has prepared many “virtual events” meticulously. Firstly, hold the Virtual Opening Ceremony on Oct 15. Secondly, launch CF Awards review and set up an example for design and innovation to lead quality development of foreign trade. This year, 1966 products from 932 exhibitors have applied for the Awards, up by 27% and 35% respectively over last year. Both numbers have hit a record high. Thirdly, organize online and offline activities with the focus on dual circulation and domestic trade, to support foreign trade companies to better adapt to domestic market, and contribute to the dual circulation where domestic market serves as the mainstay and domestic and foreign markets reinforce each other. Fourthly, stage series of product release. Outstanding exhibitors from various industries will showcase their latest quality products through live streaming and demonstrate companies’ strength in innovation.
Xu also answered questions on Canton Fair serving stable and quality development of foreign trade, optimization of the website, improving the sense of gain for companies, global promotion, building a new development pattern, contributing to poverty alleviation, etc.
37 domestic and international news agencies attended the press conference and covered the event, including Xinhua News Agency, CCTV, China National Radio, China Radio International, China News Service, Global Times, International Business Daily, Chinadaily, Nanfang Daily, GDTV, Yangcheng Evening News, Guangzhou Daily, China Business News, Dragon TV, Wenweipo, Takungpo, Hong Kong Commercial Newspapers, Macao Daily News, Macao Commercial Post, Nihon Keizei Shimbun, Japan Broadcasting Corporation.
